ANALYTICS

Delivers YOY insights by market, team, competitive set, service line, and patient profile, including awareness, affinity, familiarity, consideration and utilization.

Measuring the impact of patient volume through sports partnerships has been an ongoing challenge for providers. Playbook’s Contribution Tracker provides systems with estimated net margin contribution guidance across key metrics to measure estimated ROI.

Playbook’s market optimization study provides insights into overlaps in fanbases, fan avidity, fan engagement, and other leisure and activity trends for fans and non-fans. This report provides actionable insights into which combinations of properties reach the largest and most efficient audiences, while providing insight into the best tactics for healthcare systems to engage these fanbases.

This survey helps systems to evaluate net gain potential for new partnership, or making critical decisions regarding contract extensions.

Evaluating the value of each asset in your agreement, taking into account quality of logo exposure, total reach and the intrinsic value of aligning with that team's IP and reaching their audience, providing you with insights to negotiate, evaluate, and optimize your partnerships.

Playbook Analytics provides a range of additional analytics products to deliver deeper partnership insights including Media Valuation, Negotiation Benchmark Prep, Marketplace Optimization, Activation Asset Measurement, On-Site Surveys, and more.

Taking a page from our sports playbook, we have developed a new approach to measuring healthcare system brand health and marketing impact to provide actionable forward-thinking insights into your overall brand position.