capabilities

sponsorship strategy & consulting


Playbook doesn't just navigate the sponsorship landscape, we help build your brand's roadmap. We craft data-informed strategies connecting your brand with partners who match your goals, for your budget, setting the stage for impactful activations that drive ROI and forge lasting relationships.

UNLOCK THE POWER OF PARTNERSHIPS

ACTIVATION PLANNING & EXECUTION


Beyond securing sponsorships, Playbook ignites them. We craft strategic campaigns and activate diverse assets to engage fans, build brand loyalty, and showcase powerful partnerships with sports teams.

BRING SPONSORSHIPS TO LIFE

experiential marketing


Immerse your audience in unforgettable experiences that connect your healthcare brand emotionally. Playbook Experiential creates unique and engaging experiences that drive brand awareness, generate leads and foster loyalty.

create lasting connections: playbook experiential

cause marketing & corporate partnerships


In today’s purpose-driven world, healthcare brands are rethinking how they engage with consumers and corporate partners. Whether through mission-aligned cause marketing or strategic brand collaborations, Playbook helps health systems build partnerships that resonate, inspire action, and deliver measurable impact.

We go beyond traditional sponsorships—unlocking unexpected funding streams, creating community-forward campaigns, and aligning with corporate partners who share your values. The result: authentic engagement, stronger visibility, and outcomes that matter for both brands and the communities they serve.

Turning Shared Values Into Strategic Partnerships

research & analysis

Playbook Analytics leverages proprietary methods to provide healthcare brands with actionable insights for crafting impactful sponsorship strategies that drive results across brand goals.

measure impact, master relationships: playbook analytics

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