Inspiring healthcare systems to engage their marketing partners in support of heart health
"Defend the Heart" is an advertising campaign framework developed by Playbook for Health to support its clients as they collaborate with their sports teams and partners to:
Develop authentic and impactful heart health initiatives.
Partner with multiple sports organizations to inspire fans to better heart health.
Inspired by the success of initiatives like Crucial Catch and Hockey Fights Cancer, "Defend the Heart" provides healthcare systems with a rallying cry and creative logo/art to build heart health campaigns that can be connected to their local teams, grocery stores, marketing partners and communities to encourage everyone to defend their hearts!
Ready to Defend the Heart in your community?